Guest post by Lynette Teo from Omni HR. As marketers, setting clear and achievable goals is crucial for driving success and measuring progress. One effective framework that has gained widespread popularity is the SMART goal-setting approach. SMART stands for Specific, Measurable, Achievable, … [Read more...] about SMART Goal Setting for Marketers
So, you’re wondering how much SEO costs? Great question. Because as you’ve probably already noticed, the answer isn’t always clear. And it’s really hard to invest in something when you aren’t sure exactly how much you’ll have to spend and what kind of return you can … [Read more...] about How Much Does SEO Cost? Your SEO Pricing Guide for 2022
So, you’re wondering whether or not SEO is worth it? That’s fair. It’s a substantial investment and takes a while to get rolling. And you’ve heard some horror stories—people who’ve paid tons of money for basically nothing. Or worse, paid tons and got penalized by big … [Read more...] about Is SEO Worth It? Maybe That’s Not the Question You Should Be Asking…
The key to successful Instagram marketing is creating eye-catching content. This is simply one component of the situation, though. You should also give context and explain what your photographs are showing in order to engage users. This is where Instagram captions come into play. If … [Read more...] about How to Write Engaging Instagram Captions For 2022
Guest post by Raisa Yogiaman from Zavvy.io When talking about marketing, we often quickly associate it with product/service marketing where you promote the features of your product and reasons why people should use your services. There is, however, another subcategory of marketing that … [Read more...] about HR Marketing: How to Market Your Company
Are you looking for the best AI writers? You’ve come to the right place. Because we’re in the content business–and that means we can’t afford NOT to investigate what AI content writers could do for us. Who wouldn’t want to create content faster and cheaper??? But nowadays, it seems like … [Read more...] about The 8 Best AI Writers in 2022: A Comparison From a Content Marketer
You want to create thought leadership content. …because you’ve seen how much content has helped people like Marie Forleo, Dave Ramsey, and Donald Miller grow gigantic brands and unleash a river of opportunity. But there’s an issue. You don’t want to be just another voice in the crowd. It … [Read more...] about How to Create Thought Leadership Content That Builds Your Authority
Let’s face it: getting consistent blog traffic is really freakin’ hard. It seems like no matter how many posts you write, and how much you promote them, the initial spike of traffic after you hit publish never lasts. You get tons of traffic the first few days, then your post collects dust on … [Read more...] about How to Create Cornerstone Content That Generates Traffic in 5 Steps